one plus one

Pamela Reed and Matthew Rader say with smiling on: As romantic as it may be, we are not married to our cameras.


They met while going to school at the Art Institute of Pittsburgh about five years ago.

After they finished the two year program they decided to migrate in NYC and transfer into the School of Visual Arts. A few months after moving they started thinking about formally joining forces and a short time later we made it officially, and the Reed+Rader collective was born.



Sometimes them compare to creative duet Gilbert & George.




Technology, the internet, stuffed animals, and gaming are the biggest inspirations of Pamela Reed + Matthew Rader.


They’d love to work with Daft Punk, Rick Owens and Gareth Pugh…



Their work isn't only photography. Sometimes, it isn't even mostly photography.
What’s important to them is getting an end result using any combination of photography, illustration, graphic design, etc., to get what they want.

Lena Siyatovskaya